I'm a Moroccan living in France with an MSc in Communication, Advertising & Digital Strategy from INSEEC Paris and a Master in Cinema & Audiovisual from Paris VIII. I started in film production, then moved into digital marketing, CRM, and AI-driven content creation. That cross-disciplinary mix is what defines my approach.
At Wall Street English, I rebuilt their content engine with generative AI — avatar campaigns via Midjourney and Flux AI, full SEO/SEA overhaul, social series across TikTok and Instagram, and 360° campaigns for France and Spain. At Personaliz, I built everything from Magento CMS pages to B2B prospecting pipelines, plus internal AI tools. I also designed and shipped Mosyne AI for UM6P and delivered a two-day AI training workshop on site.
I speak four languages natively or fluently, I've grown a YouTube channel to 11,000+ subscribers organically, and I'm driven by work with real strategic and intellectual substance — particularly in international organizations.
Based in
La Rochelle, France
Education
MSc — INSEEC Paris
Languages
French (C2) · English (C2) · Arabic (C2, native) · Spanish (B1)
Status
Open to opportunities
YouTube
11,000+ subscribers
Selected work
Campaigns, films, products — shipped.
Wall Street English · France & Spain · 2023–2025
360° AI & Human-Driven Marketing Campaigns
Redesigned the entire content strategy for WSE France & Spain. Built an AI avatar workflow (Midjourney → Flux AI → Topaz → After Effects), produced promotional videos, managed 360° campaigns (SEO, SEA, Social). Result: +35% engagement, +28% organic traffic.
Meta AdsSEO/SEAAI AvatarMidjourneyFlux AIAfter EffectsTikTok
AI Avatar — Do You Speak WSE?
Campaign 2023 — Visio
Client Testimonial — Level C1
WSE Spain — Promo
WSE Teens — L'Avenir
Sanofi France · Corporate Production · 2024
Corporate Film Suite — End-to-End Production
Complete A-to-Z video production for Sanofi France: creative brief, filming, editing, AI-enhanced sequences. Real footage combined with AI elements for modern corporate storytelling.
Built the entire digital infrastructure: Magento 2/Hyvä CMS, signage division marketing strategy, B2B prospecting, Brevo email automation, German market translation (30k+ cells), and custom AI tools (Prévisualiz™, Réaliz, CleanViz).
Magento 2B2B StrategyBrevoSEOMeta AdsInternal AI Tools
Personaliz — AI-Generated Hero Video
WSE — Social Media Campaign Reel
AI Cinematic Films · Personal Projects
Original AI-Generated Short Films
Cinematic narratives created entirely with generative AI — script, voice, visuals, editing. Exploring emotion and storytelling through Kling AI, ElevenLabs, and Runway.
Kling AIElevenLabsRunwayCreative Direction
AI Short — Cinematic Monologue
AI Short — Narrative Experiment
AI Fictional Ads · Spec Creative
Generative AI — Fictional Brand Campaigns
Spec ads and fictional brand campaigns — 100% AI-generated. Demonstrating commercial-grade creative output using Midjourney, Runway, and HeyGen.
MidjourneyRunwayHeyGenConcept Ads
AI Ad — Concept 1
AI Ad — Concept 2
AI Ad — Short Format
AI Ad — Short Format
AI Ad — Short Format
AI Fashion · Collaboration · 2025
AI Fashion Runway — Elorza × Bouaziz
AI direction and visual realization for a fashion runway concept. Collaboration with designer Miguel Elorza Angulo. Animation via Kling AI, look development via NanoBanana by Google.
Kling AINanoBananaFashionAI Direction
AI Runway — Fashion Collab
Product I built
Mosyne AI — from zero to production.
Mosyne AI is an e-learning platform I designed and built for UM6P's Executive Master program. Firebase + Vanilla JS + Tailwind, with Grok API for adaptive learning, placement quiz engine, admin panel, trilingual support (FR/EN/AR with RTL), and full curriculum management. Delivered alongside a two-day in-person AI training workshop at UM6P.
Open to opportunities in digital strategy, content, and communications — especially in international organizations. Based in France, available globally.
